Golden Search Marketing will help market your business to customers who are actively searching for your services or products by placing pay-per-click (PPC) ads in search engine results pages and on relevant search engine partner sites. While search engine optimization is a long term strategy to help rank your site in natural search engine rankings, pay-per-click advertising allows advertisers to bid on and immediately display sponsored search results listings. These ads are shown alongside search results that your web site may or may not be currently ranking for.
Our certified PPC services include:
- Keyword Research and Grouping
- Ad Copy Testing
- Landing Page Optimization
- Conversion and Sales Tracking
- Return On Ad Spend Reporting
- And more…
What are the benefits of using PPC in your marketing plan?
- Immediate traffic - Traffic can be driven right away if it’s paid for. As the site begins to rank for keyword phrases naturally, PPC advertising spend can be reduced in certain areas.
- Accurate cost-per-action tracking - When PPC ad campaigns are properly set up, cost-per-action (CPA) can be tracked very accurately and in many cases lowered as the campaigns are optimized.
- Controlled targeting - Users see exactly what you want them to see through descriptive ad copy, budget is strictly adhered to, users can be targeted by geographic location, and ads can be displayed on relevant content network sites.
Why should I hire a PPC manager?
- Experience - PPC managers can easily navigate the major search engine advertising platforms, they know how to optimize campaigns and maximize ad spend, and understand the importance and nuances of testing.
- Save time - Mastering PPC can take months, time that could be spent earning revenue by hiring a third-party.
- Save money - PPC managers help companies save money that is being depleted in campaigns that are not fully optimized.