Simply put, search engine optimization (SEO) is the process of making your website easy for search engines such as Google, Yahoo! and MSN to find your site. By incoporating the importance of links coming to your site, links within your site, content structure and keyword development, Golden Search Marketing increases the your site’s visibility to these search engines.

What is Pay-Per-Click Advertising?

Pay-per-click (PPC) advertising involves placing paid text ads alongside the natural search engine result listings, in order to increase your website’s visibility for your target search terms. You only pay when a user clicks on your advertisement.

What is Search Engine Marketing?

By combining the effects of both search engine optimization and pay per click advertising, companies can increase their brand awareness to build loyalty and a solid industry reputation. Out of 3,000 buyers surveyed, 60% of these buyers say their opinions of a particular brand was changed due to their rankings in search engine results (source: American Interactive Consumer Survey).

What is Website Business Development?

From audio of radio to audio/video of television, the internet has taken the next step by offering an audio/video/interactive form of communication to attract and convert visitors of your product/service into actual customers. Website business development is the process of streamlining your website into a customer-generating machine, instead of just an online billboard. By using the latest methods in tracking, Golden Search Marketing is able to optimize your site to convert customers at every possible chance.